Terms of Service

Last updated: 10 November 2026

These terms are the deal between you and The Red Thread. They cover making your map, paying for it, changes, refunds, and what you can do with the files. When you start a map, order one, or use the files we send, you agree to them.

1. Who we are

The Red Thread is a service of q2o, Inc., a Delaware corporation, 2035 Sunset Lake Road, Suite B-2, Newark, DE 19702, USA. "We" and "us" mean The Red Thread. "You" means the person who starts or orders a map. Notices to us go to hello@theredthread.store. Notices to you go to the email address you signed in with.

You must be at least 18 to order.

2. What you get

A personalized illustrated map of your story: both partners' hometowns, where you met, and seven places you've shared since, tied together by one red thread.

• Digital Edition. You get print-ready files for the standard frame sizes from 8×10 to 24×36 inches (high-resolution JPGs, plus a PDF of the original 3:4 print), plus a short printing guide and a print release letter for print shops that ask for one. We don't print, frame or ship maps.
• Made for you. Every map is designed for your story. We draw each place from its real landmark, a photo you send, or your description.
• How it's made. We design every map ourselves: the layout, the thread, the lettering, and the choice and finish of every place. The illustrations of the places are created with the help of AI image tools, then edited and checked by us until they're right.

3. Price and payment

Digital Edition: $59 per map, in US dollars, one time ($49 during the holiday early bird, until November 30, 2026, 11:59 pm US Eastern). Nothing renews. If sales tax applies where you live, it's shown before you pay. You pay through Stripe once you've told us the start of your story (both names, where each of you began, and where you met), and you add the rest afterwards, whenever you're ready. We never see your full card number.

4. How it works, and timing

1. You tell us your story on theredthread.store. It saves as you go.
2. You pay.
3. We aim to send your first draft within 48 hours of receiving your complete story, on your order page and by email. Busy times can take longer; if your draft will take more than 48 hours, we tell you before you pay, or by email right after.
4. You approve it, or ask for changes (Section 5).
5. When you approve, we send your final files and your order is complete (Section 6).

We start making your map as soon as you pay. Your map is a personalized item, made to your instructions. By ordering, you agree that we begin work right away.

Dates that matter. If you need the map by a date, tell us in the form. We'll do our best to have the final files ready in time, but we can't guarantee a date. Printing and framing happen after that, through a print shop you choose, and their timing isn't up to us.

5. Changes

One round of changes is included. Changes make the map match your story and our design: spellings, names, dates, a different moment or place, a different drawing, or details in a drawing.

• One round. A round is one message with everything you'd like changed. Further changes are at our discretion.
• Our mistakes are always free. If something is wrong because of us (we misread your story or got a detail wrong), we fix it free, and it doesn't count as your round.
• Within your story. Changes are to the map you ordered. Changing it into a map of a different couple, or starting over with a different story, is a new order.
• Style is part of the product. Our layout, thread, lettering and drawing style are the same for every map; we don't redesign them to order.
• Ask within 30 days of receiving your draft. After 30 days without a reply, we treat the latest draft as approved and send your final files.

We may decline a change that would break Section 10 or put something on the map you don't have the right to use (Section 7).

6. Approval, refunds and cancellation

Approval makes your order final. When you tap "Approve and send my files" on your order page (or tell us by email that you approve), the map is final, we send your files, and your purchase is complete. We record when you approved.

Refunds. Because every map is a personalized digital item made for you, we don't give refunds for a change of mind, taste or circumstances once we've started. We do refund you in full if:

• you cancel before we send your first draft. Write to hello@theredthread.store; or
• we don't send your first draft within 7 days of your payment, and you'd rather not wait; or
• there's a mistake that's ours (in what you told us, or a technical problem with the files) that we can't fix after you've told us about it; or
• we can't make your map for any reason, or we cancel your order (Section 10).

After you approve, we still fix any mistake that's ours, for free, but the sale is final. A mistake in what you gave us (a misspelled name you typed, a wrong year) can be fixed before you approve; after approval, we fix it at our discretion. Details are on our Refund Policy.

Disputes with your bank. If something isn't right, please write to us first; we answer within 2 business days and almost everything can be fixed. If you dispute a charge for a map you received and approved, we'll share our records (your story, the drafts, your messages and your approval) with your bank or card company.

7. Your photos, names and words

What you let us use. You let us use the names, places, dates, photos and notes you send us to design your map and deliver it to you. This includes passing a photo to the AI image tools we use, only to create the drawing of that place. We don't use your photos or your story for anything else, we don't give them to other customers, and we don't use them to train AI models of our own.

What you promise. When you send us a photo or details, you confirm that:

• you took the photo, own it, or have the right to use it;
• the people who can be recognized in it, and your partner on the map, are fine with it being used; photos of children only if you're their parent or guardian;
• everything you send is yours to share, and putting it on the map doesn't break anyone's rights or any law.

You're responsible for what you send us. If someone makes a claim against us because of a photo or details you sent, you'll cover our reasonable costs of dealing with it.

8. What you can do with your map

Once you've paid, the map is yours to enjoy:

• You may print it as many times as you like, at any size, frame it, give it as a gift, and share photos of it online.
• You may not sell it, sell prints of it, or use it to make products for sale, or use our designs or drawings to make other maps.

We keep the rights in our designs, layouts, lettering, drawings and methods. Your names, places, photos and words stay yours.

9. Showing your map as an example

We show your map to others (on our site, in posts or ads) only if you say yes, in the order form or in writing. If we show it, we show names and cities only, never streets, exact places or photos you sent. You can take your yes back any time by email. We then stop using it in anything new; things already posted can't always be pulled back right away, but we'll remove what we can.

10. What we won't make, and our right to refuse

The Red Thread is for celebrating people who chose each other. We won't make, and you may not ask for:

• a map about someone who hasn't agreed to it, or that could be used to frighten, follow, pressure or embarrass them (for example, about an ex, or someone you're not in a relationship with);
• someone else's home address, workplace or private details, without their agreement;
• anything hateful, threatening, harassing, sexual, violent or unlawful, or anything mocking a real person;
• photos of people who haven't agreed, or of children who aren't yours;
• other people's logos, artwork or brands, except as part of a real place;
• maps for resale, or bulk or business orders through the normal site (write to us instead).

We may refuse or cancel any order, at our discretion, at any time before we send your final files. If we do, we refund you in full and delete what you sent us. We may also close access for anyone who abuses the site, our emails or the people on their maps.

11. No other promises

We work hard to make your map beautiful and right. Beyond what these terms say, we provide our work "as is". Colors and detail on a print depend on the printer and paper you choose.

12. Limit on our liability

As far as the law allows, neither The Red Thread nor q2o, Inc. is liable for indirect, incidental, special, consequential or punitive damages. Our total liability for any claim is limited to what you paid us for the map in question. Nothing in these terms limits rights you have as a consumer that the law doesn't allow us to limit, or liability for fraud.

13. Changes to these terms

We may update these terms. Changes never apply to an order you already paid for.

14. Law and disputes

Delaware law governs these terms, without its conflict-of-law rules, except where the law where you live gives you protections that can't be waived. If something goes wrong, write to us first at hello@theredthread.store and we'll try to make it right within 30 days. Either of us may bring a claim in small claims court where you live, if it qualifies.

15. Everything else

These terms, our Privacy Policy and our Refund Policy are the whole agreement between us. If a part can't be enforced, the rest still stands. Neither of us is liable for delays caused by things outside our reasonable control.

Contact: hello@theredthread.store